TS,Tuesday 1 February 2011
I refer to “Don’t raise volume when ads come on” (The Star, Jan 26).
The writer has rightly pointed out that the sudden increase in volume can cause a rise of heartbeat and blood pressure especially in the frail.
Even the healthy can be affected. One must remember that not everyone at home may be watching TV.
Some may be sleeping, studying, praying or rushing to complete the housework.
The sudden burst of loud music may be met by an equally loud response, with someone shouting to have the volume turned down.
As a result, lesser people sit in front of the idiot box and watch TV programmes, and even fewer can recollect the commercials aired on TV.
I am surprised that the broadcaster and advertisers are not aware that pumping up the volume is counterproductive.
YS Chan
Kuala Lumpur
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