The first impression is always vital

NST,Sunday 18 September 2011 

I refer to the Sunday Spotlight on “Hey, good looking…cop” and wish to say that perception is king and statistics are but a useful tool. 

Although perception varies according to individuals, it is easier to manage by categorising people into broad groups. 

Good looks, for example, are important for those who are superficial and many fall into this category, especially those who are vain and younger. 

For those who are more mature and wise, the beauty of a person lies within. We silently salute and bless those who are kind, thoughtful and helpful. 

Every one of us should be reminded that we are always communicating in the presence of others. 

While we may not speak all the time, our body language shows our feelings and peoples’ attention is naturally drawn to those in uniform. 

How our police officers walk or stand on the streets or sit behind the counter makes a great impact. The first impression is formed within seconds when greeting or being greeted. 

When speaking, the tone of the voice is more important than the words used, even more so the expression and body language. 

As such, interpersonal communication skills hold the key to public perception and branding of our Royal Malaysian Police. 

In this area, they are much better trained than ordinary security guards, many of whom do not walk, stand or sit properly, much less talk. 

However, for victims of crimes, apprehending the suspects and recovering their belongings are of paramount importance. It will be a lesser ordeal when assisted by caring police officers. 

As a few bad apples can cause considerable damage, there must be effective contingency plans and crisis management in the standard operating procedure for all levels. 

A great public relations exercise will spruce up the public image of our police. 

YS Chan

Kuala Lumpur

Words in italics have been omitted by the newspaper for various reasons, space constraint is one.